Browsing: Trends

Skin preservation is replacing anti-aging as beauty’s dominant concept. Here’s what the shift means, and which products are already reshaping the category.

Cakes nipple covers — Grippy and Sticky styles — are going viral as a strapless bra alternative. Here’s what the $33 product actually does.

July 2025 fragrance launches from Kayali, Bond No. 9, and Ôrəbella rewrite summer scent rules, pairing citrus oud with vanilla mists.

AORA, Mexico’s fastest-growing beauty brand, becomes the first fully plastic-free brand at Sephora, launching July 17 with six products.

Gap launches The Hailey Jean, a limited-edition denim capsule with Hailey Bieber rooted in ’90s fits, rigid cotton, and her 1996 birth year.

Butter yellow has moved from Miu Miu runways into sneakers, backed by Jimmy Choo and Chloé. Here’s why the muted shade is replacing white as fashion’s go-to neutral.

Makeup artist Fara Homidi explains blonzing — the bronzer-blush hybrid technique getting dedicated products this summer.

Fourth of July fashion sales are already live across 30+ brands, with discounts up to 70% off clothing, shoes, bags, and luggage. Deadlines vary widely.

Nine collabs dropped this week, from Melissa x Diesel’s new dome bag to Converse x Collina Strada’s gorpcore era. Sports, accessories, and French minimalism all in one window.

Red is dominating wedding guest dressing this season — here’s why it works across dress codes, fabrics, and silhouettes.