Author: Troy Locke
Troy Locke
Troy watches how ideas spread, morph, and burn out across social platforms, with a particular focus on Gen Z and viral culture. He decodes the internet's constant churn for readers trying to keep up.
Anklets are trending again, but louder — stacked, embellished, and worn by Rihanna, Hailey Bieber, and Gigi Hadid. Here’s what’s driving the shift.
Snakeskin bags are back across runways and press tours. Stylist Gabriella Karefa-Johnson explains why the texture fits every season.
Skin preservation is replacing anti-aging as beauty’s dominant concept. Here’s what the shift means, and which products are already reshaping the category.
Fourth of July fashion sales are already live across 30+ brands, with discounts up to 70% off clothing, shoes, bags, and luggage. Deadlines vary widely.
Nine collabs dropped this week, from Melissa x Diesel’s new dome bag to Converse x Collina Strada’s gorpcore era. Sports, accessories, and French minimalism all in one window.
Red is dominating wedding guest dressing this season — here’s why it works across dress codes, fabrics, and silhouettes.
Scarf-inspired tops from Alémais, Etro, Versace, and J.Crew are replacing the actual scarf this summer — same aesthetic, none of the re-tying.
The Tumblr girl aesthetic is back — flash photography, fishnet tights, Crystal Castles. Here’s why it never really left and what the revival actually means.
Pinterest’s Summer 2026 Trend Report shows fandom dressing going mainstream, with jersey outfit searches up 494% and Formula 1 aesthetics up 483%.
SHEIN’s 2026 Vacay Trends survey finds 38% of shoppers staying local this summer — but the wardrobe ambition hasn’t dropped at all.