Author: Troy Locke
Troy Locke
Troy watches how ideas spread, morph, and burn out across social platforms, with a particular focus on Gen Z and viral culture. He decodes the internet's constant churn for readers trying to keep up.
Fourth of July fashion sales are already live across 30+ brands, with discounts up to 70% off clothing, shoes, bags, and luggage. Deadlines vary widely.
Nine collabs dropped this week, from Melissa x Diesel’s new dome bag to Converse x Collina Strada’s gorpcore era. Sports, accessories, and French minimalism all in one window.
Red is dominating wedding guest dressing this season — here’s why it works across dress codes, fabrics, and silhouettes.
Scarf-inspired tops from Alémais, Etro, Versace, and J.Crew are replacing the actual scarf this summer — same aesthetic, none of the re-tying.
The Tumblr girl aesthetic is back — flash photography, fishnet tights, Crystal Castles. Here’s why it never really left and what the revival actually means.
Pinterest’s Summer 2026 Trend Report shows fandom dressing going mainstream, with jersey outfit searches up 494% and Formula 1 aesthetics up 483%.
SHEIN’s 2026 Vacay Trends survey finds 38% of shoppers staying local this summer — but the wardrobe ambition hasn’t dropped at all.
Memorial Day 2025 sales are live across dozens of brands. Stacked codes, sitewide deals, and markdowns on mattresses, luggage, and beauty are all in play.
Jelly shoes are returning to mainstream fashion with elevated designs and social media momentum, but questions remain about their staying power.
Pajama pants transition from sleepwear to street style as comfort-focused fashion gains mainstream acceptance through strategic styling techniques.